La Chaux-de-Fond, SWITZERLAND — After the takeover of CORUM USA LLC on October 1st, Montres CORUM Sàrl has announced the new organization of its US subsidiary, according to a press release received by Elite Traveler.Antonio Calce remains President and has appointed a new Executive Vice-President, Chief Operating Officer Steve Shonebarger effective January 2010.According to the press release, Calce, stated, “For me, it is crucial to confirm my status as President in this market since it reflects the importance of the US market which has tremendous promise to be revealed. Even though this market is still very difficult due to the economic downturn, it remains a key market for our brand that has not reached its true potential yet.“This new organization aims to unify all our forces to regain the trust of our retailers, strengthen our relations with our partners and give CORUM the success it deserves in the U.S.“By appointing Steve Shonebarger, we rely on a man benefiting from sound experience in the U.S. As a brand ambassador, he will closely manage the business. Steve will be supported by a local team of 18 people as well as by every department at CORUM HQ who in recent years have proved their strength and prominent skills. With this new organization, CORUM will achieve its USA target in line with our international strategy.Prior to joining Corum, Shonebarger was a successful senior executive with over 25 years experience in retail and wholesale luxury watches and jewelry in the United States, Canada and Caribbean.In 1996, he joined HARRY WINSTON INC. in New York and was appointed Managing Director of the Ultimate Watch Division and Wholesale Jewelry Division of the brand.Over the past nine years he was Senior Vice President and Director of Wholesale North America for BVLGARI CORP. OF AMERICA in New York. This new experience enabled him to re-build the wholesale network of the brand to a strong position consistent with BVLGARI’s own retail stores.