Scots Guardsman in snowflake Army recruitment campaign was consulted on poster MoD

Army poster Colonel Ben Wilde, assistant director of Army recruiting, told the Telegraph: “The soldiers who took part in this campaign were all volunteers who understand that the Army needs to reach out to all parts of society to find the best people for its ranks. “The volunteers gave their permission to appear on TV and in the posters and were fully informed about the striking language and how it would resonate with young people with a wide variety of valuable skills.”The Telegraph understands that just over 100 people volunteered to take part in the Army’s new campaign, with only 25 being finally selected. Around 10 of those were then chosen to take part in a photoshoot for the controversial posters.  Commenting on the posters last week, Major General Paul Nanson, the head of Army Recruiting said: “The Army sees people differently and we are proud to look beyond the stereotypes and spot the potential in young people, from compassion to self-belief.”Guardsman McWhirter was approached by the Telegraph for comment. A Scots Guardsman who reportedly threatened to quit the Army in protest over the use of his image for the ‘snowflake’ advert was consulted on the poster, the Ministry of Defence has claimed.Guardsman Stephen McWhirter, 28, reportedly wrote on Facebook that he was going to formally resign after his face was used alongside the slogan “Snowflakes: Your Army Needs You” allegedly without his permission.Responding to a comment on social media in which a friend suggested he has “grounds for complaint” about how his picture was used, Guardsman McWhirter is said to have replied: “Correct.”However, the MoD have said that the volunteers for the new recruitment campaign were “fully informed about the striking language” that would feature on the posters.The ‘Your Army Needs You’ campaign was launched on January 3rd and consisted of six Lord Kitchener-style posters, which will be featured on billboards across the UK, targeting ‘me me me millennials’, ‘binge gamers’, and ‘class clowns’. Want the best of The Telegraph direct to your email and WhatsApp? Sign up to our free twice-daily  Front Page newsletter and new  audio briefings. The British Army’s latest recruitment campaign, called Your Army Needs You, has attracted heavy criticism for targetting ‘me me me millennials’Credit:British Army